Data Intelligence - Simply Delivered
SDM Insight Ltd is a boutique analytics, data strategy, and technology advisory consultancy owned and led by Simon Metcalfe - a highly regarded senior industry practitioner with over 25 years’ experience helping organisations, large and small, turn data into measurable commercial and operational value.
We work with leadership teams to design, build, and embed advanced analytics, AI, and data-driven decision-making capabilities that deliver tangible results - whether that is increased revenue, improved customer outcomes, reduced risk, or enhanced operational performance.
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Independent - Senior-led - Outcome-focused.
About the Founder
Owner & Principal Consultant - The Data Whisperer
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Simon Metcalfe is a senior analytics, technology, and data strategy leader with over 25 years’ experience delivering advanced analytics, AI, and technology-enabled transformation for complex organisations.
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His career spans retail, telecoms, healthcare, financial services, insurance, logistics, and the third sector. He has led enterprise-scale analytics functions, including the creation of a Customer Analytics and Data Planning capability within Royal Mail, and has delivered high-value predictive modelling, customer segmentation, CRM, MarTech, and BI solutions generating multi-million-pound impacts.
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Simon is known for his collaborative leadership style, strong commercial acumen, and ability to translate complex analytics into clear, actionable insight for senior decision-makers.
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He holds a BA (Hons) in Product Design & Applied Technology and has completed executive education at Oxford University’s Saïd Business School.
What We Do
Explore our comprehensive range of services designed to meet your business needs and drive sustainable growth and competitive edge.
Data & Analytics Strategy
Defining future-proof data, analytics, and insight strategies aligned to business objectives and regulatory requirements.
Advanced & Predictive Analytics
Designing and delivering machine learning and statistical models, including propensity, churn, fraud, segmentation, and text analytics.
Customer & Behavioural Insight
Turning customer data into actionable insight to drive acquisition, retention, engagement, and service optimisation.
BI, MI & Performance Reporting
Designing executive-level dashboards and operational reporting frameworks that support confident, evidence-based decision making.
Technology & Platform Transformation
Supporting ERP, CRM, BI, and reporting platform migrations, including requirements definition, data quality, tool selection, UAT, and adoption.
Regulatory & Data Quality Analytics
Developing data quality, compliance, and assurance dashboards to support governance and regulatory change.
Why You Should Chose SDM Insight
A Different Kind of Consultancy
Clients choose SDM Insight because they want:
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Direct access to senior expertise - not leveraged teams
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Practical analytics that deliver measurable results
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Honest, independent advice grounded in real-world experience
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A partner who can operate comfortably at both strategic and technical levels
If your organisation needs clarity, confidence, and capability in how it uses data and analytics, SDM Insight can help.
Industry Focus
Simon’s experience spans both B2C and B2B environments, working with organisations across:
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Retail & FMCG
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Financial Services & Insurance
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Healthcare & Life Sciences
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Telecommunications & Utilities
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Logistics & Supply Chain
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Charities & Not-for-Profit
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Housing Associations & Public-Interest Organisations​
This cross-sector perspective enables SDM Insight to bring proven ideas, methodologies, and innovations from one industry into another.
Ready to Get Started?
If you would like to discuss how SDM Insight can support your organisation - whether through advisory support, analytics delivery, or technology transformation - please get in touch.
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Email: info@sdm-insight.com
Location: United Kingdom
Engagements: UK (remote or on-site) & International (remote only)