Complex Data. Simplified Decisions.
Helping you turn data complexity into strategic clarity.
Data Centric Solutions - Delivered Intelligently
SDM Insight Ltd [est. 2006] is a boutique advanced analytics, data strategy, and technology advisory consultancy. We have over 25 years experience helping organisations, large and small, implementing strategies and technology that turn data into measurable commercial and operational value.​
Bridging the Gap
We work with both leadership teams and practitioners to design, build, and embed advanced analytics, AI, and data-driven decision-making capabilities that deliver tangible results - whether that is increased revenue, improved customer outcomes, reduced risk, or enhanced operational performance.
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We help organisations bridge the gap between AI, data science and advanced analytic and business decision makers and senior leaders.​
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Independent. Senior-led. Results-focused.​​
What We Do
Explore our comprehensive range of services designed to meet your business needs and drive sustainable growth and competitive edge.
Technology & Platform Transformation
Supporting ERP, CRM, BI, and reporting platform migrations, including requirements definition, data quality, tool selection, UAT, and adoption.
Data & Analytics Strategy
Defining future-proof data, analytics, and insight strategies aligned to business objectives and regulatory requirements.
Customer & Behavioural Insight
Turning customer data into actionable insight to drive acquisition, retention, engagement, and service optimisation.
Advanced & Predictive Analytics
Designing and delivering machine learning and statistical models, including propensity, churn, fraud, segmentation, and text analytics.
BI, MI & Performance Reporting
Designing executive-level dashboards and operational reporting frameworks that support confident, evidence-based decision making.
Regulatory & Data Quality Analytics
Developing data quality, compliance, and assurance dashboards to support governance and regulatory change.
Why You Should Chose SDM Insight
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Direct access to senior expertise - not leveraged teams
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Practical solutions that deliver measurable results
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Honest, independent advice grounded in real-world experience
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A partner who can operate comfortably at both strategic and technical levels
If your organisation needs clarity, confidence, and capability in how it uses data and analytics, SDM Insight can help.
Industry Focus
Our experience spans both B2C and B2B environments, working with organisations across:
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Retail & FMCG
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Financial Services & Insurance
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Healthcare & Life Sciences
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Telecommunications & Utilities
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Logistics & Supply Chain
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Charities & Not-for-Profit
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Housing Associations & Public-Interest Organisations​
This cross-sector perspective enables SDM Insight to bring proven ideas, methodologies, and innovations from one industry into another.
About Me
Owner & Principal Consultant - The Data Whisperer
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Simon Metcalfe is a senior analytics, technology, and data strategy leader with over 25 years’ experience delivering advanced analytics, AI, and technology-enabled transformation for complex organisations.
​His career spans retail, telecoms, healthcare, financial services, insurance, logistics, and the third sector. He has led enterprise-scale analytics functions, including the creation of a Customer Analytics and Data Planning capability within Royal Mail, and has delivered high-value predictive modelling, customer segmentation, CRM, MarTech, and BI solutions generating multi-million-pound impacts.
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Simon is known for his collaborative leadership style, strong commercial acumen, and ability to translate complex analytics into clear, actionable insight for senior decision-makers.
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He holds a BA (Hons) in Product Design & Applied Technology and has completed executive education at Oxford University’s Saïd Business School.
